I set my doughnut down while I read this one. (It was a very small doughnut, OKAY?!) A new ad campaign in Great Britain has alienated those they meant to inspire. Actually, it “sparked outrage” the article said.
So perhaps this ad campaign wasn’t in the best taste. (Har!) I still found it amusing though.
But still….I find it sad that it’s acceptable to poke fun at overweight people. (And don’t get me started about the availability of all the cheap food crap that fuels the obesity epidemic.)
What about an ad campaign that would say, “When the aliens come, they will eat the GOSSIPS…or the GREEDY…or the ???” (Certainly, politicians would be the appetizer.)
Nah. Don’t think that would really work either because it’s all shame based. But the marketing world is full of this sort of exploitation.
But still. This ad made me laugh. Now back to that doughnut….