Posted on October 10, 2008 by therealmotherlode
Found this little morsel and said WOW.
In the beginning the church was a fellowship of men and women centering on the living Christ. Then the church moved to Greece, where it became a philosophy. Then it moved to Rome, were it became an institution. Next it moved to Europe, where it became a culture. And finally, it moved to America where it became an enterprise.
Attributed to Richard Halverson, Former Chaplain of the US Senate.
PS One more little thing. My friends the Millers have been up to more creative work and started a new network at http://www.48days.net. If you’re an entrepreneur, a wanna be entrepreneur or just a creative type looking to earn money doing work you love, check out this new community. And don’t be put off by the picture of Dan in front of his red car up at the top of the page. This is NOT a get rich quick thing or some invite to a multi-level marketing thing. Dan loves cars and I don’t think I’ve ever heard a successful businessman boasting about how LITTLE they pay for their cars. And if you join, be sure and link to me!
Filed under: church, church life | Tagged: 48days.net, American religion, church, church life, Church marketing, Dan Miller | Leave a Comment »
Posted on October 8, 2008 by therealmotherlode
How Christianity went from in your heart to in your face
Can you resist a title like that? I couldn’t especially when I saw that it’s written by one of my favorite authors, James B. Twitchell. Twitchell is a University of Florida professor of English and Advertising. I first read one of his books when I was on a reading jag on advertising a couple of years ago.
The other titles I read- Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Living it Up- America’s Love Affair with Luxury.
His books are full of his cheeky humor, thorough research and plenty of real life examples that will have you laughing aloud. And you’ll regard mega churches in a totally new light. (Chapter 8 is entitled, “The Megachurch: ‘If You Are Calling about a Death in the Family, Press 8.’”) Oh Sweet Mercy! where’s the emesis basin when you need it?
Thankfully, Twitchell’s humor helps with the horror of regarding what “Christianity” has come to mean for the mulititudes.
I was going to blog today about an article by Julia Duin in The Washington Times entitled, “Flocking Away from Churches” but finding this book preempted my intentions.
But I guess the common theme with these two…Marketing and Branding is King in the land of church. And for those of us interested in the Other King…”church” just doesn’t cut it.
Filed under: church, Marketing, Spirituality | Tagged: "flocking away from churches", church, Church marketing, James Twitchell | Leave a Comment »