How Christianity went from in your heart to in your face
Can you resist a title like that? I couldn’t especially when I saw that it’s written by one of my favorite authors, James B. Twitchell. Twitchell is a University of Florida professor of English and Advertising. I first read one of his books when I was on a reading jag on advertising a couple of years ago.
The other titles I read- Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Living it Up- America’s Love Affair with Luxury.
His books are full of his cheeky humor, thorough research and plenty of real life examples that will have you laughing aloud. And you’ll regard mega churches in a totally new light. (Chapter 8 is entitled, “The Megachurch: ‘If You Are Calling about a Death in the Family, Press 8.’”) Oh Sweet Mercy! where’s the emesis basin when you need it?
Thankfully, Twitchell’s humor helps with the horror of regarding what “Christianity” has come to mean for the mulititudes.
I was going to blog today about an article by Julia Duin in The Washington Times entitled, “Flocking Away from Churches” but finding this book preempted my intentions.
But I guess the common theme with these two…Marketing and Branding is King in the land of church. And for those of us interested in the Other King…”church” just doesn’t cut it.